This brings another thought to mind.
So you have a business, a hurricane strikes. Now all of your regular day to day business sales are not happening. If you run a hardware store no one is coming in to buy paint. People need batteries, generators, etc. So now your 20k items in inventory is uselss and point less, nothing is going to sell except emergency supplies.
You are going to have to pay every bill and fixed expense based on the sale of a dozen items for the next few weeks. Now if you cannot raise the prices on the emergency and saleable items enough to pay overhead, you are going to go out of business pronto.
So you have a business, a hurricane strikes. Now all of your regular day to day business sales are not happening. If you run a hardware store no one is coming in to buy paint. People need batteries, generators, etc. So now your 20k items in inventory is uselss and point less, nothing is going to sell except emergency supplies.
You are going to have to pay every bill and fixed expense based on the sale of a dozen items for the next few weeks. Now if you cannot raise the prices on the emergency and saleable items enough to pay overhead, you are going to go out of business pronto.