Quote from satchel:
Target our love of lawns.
<u>19 trillion gallons</u> per year spent making it look better than your neighbors. (Less than 5 trillion / yr in rainfall over the US I believe)
THE LARGEST IRRIGATED CROP.
25 billion lawn care industry (but hey pet industry is twice as much).
Lets not forget that the water that we use to water our lawns most of it goes into the ground. Lots of water in the ground which means lots of wells can be dug. That water does not just disappear, its down there streaming along. The reason all these lakes run dry is because the water companies get their water from that one source then sell it to you. Its much harder for them to locate all the underground water supplies AND build resources to pull that water out to sell back to you only to have to build another plant to pull the water out every time.