I think better to trade it directly if you are not sure about the move.
like wait till the earning moment, then short it or long it.
I was dealing with LEAP, I bought some puts 5 &4, but this thing seems up/down to make me confused, when it dip to 5+ (new low), I started to buy $5 put, but the heck of it is it went up to 6.5 (almost 30% jump), that made me hesitate to buy more. but I strongly belive this thing definitely is going rotten, will drop to 3+ in near term.
because of the low volume in option, did not enter too much puts, today all turns out more than 200% gain. when look back, I suddenly realized, why I just shorted it directly, when earning comes out and it start to tank, just short as much as I can, may get better results.
from this lesson, before pcln earning, I was thinking to buy 750 call, or buy 600 put, but not sure. from the chart, this thing seems more likely UP. that made me indecisive. I do not want to buy anything price greaten than $3. so I wait, when i saw it tanks in the earning moment, I just shorted it at 635, added more at 600, covered it at 581.made some, this strategy works!