P&G takes a hit, less people showering. CME soap contracts take a big hit

How much of this is a P&G/Bob McDonald problem vs global economy problem? Colgate Palmolive and Unilever appear to be performing well under the same global economic challenges.
 
So what you're saying is that P&G took a bath because the soap bubble has burst. I'm not sure that assessment passes the smell test.
 
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