Obama's Weds night informercial easily did better than the shows normally seen in that time slot.
Obama ad boosts network ratings
"UPDATED: If Barack Obama fails to win the election, perhaps the networks should hire him to entertain viewers on Wednesday nights.
On average, Obama's 30-minute primetime infomercial managed to outperform the usual broadcast programming in the 8 p.m. time period.
The Obama special was seen by about 26.4 million viewers across broadcasters CBS, NBC and Fox, according to preliminary Nielsen ratings. If you add Spanish-language broadcaster Univision, that total climbs to 30.1 million.
Now the tricky question is: What do you compare Obama's ad to? After all, such a national pre-election special hasn�t been attempted in 16 years.
The entertainment programming that usually runs in the slot on those three networks has averaged a cumulative 23.1 million viewers each week since the start of the season -- 12% lower than the Obama ad total. Put another way, the time period averages about 7.7 million viewers and a 2.4 adults 18-49 rating per network. In the preliminary ratings, the ad pulled an average of 9.2 million viewers and a 2.7 average rating per network -- boosting the advertiser-friendly adult demo by 13%. "
http://www.thrfeed.com/2008/10/obama-ad-rating.html
Obama ad boosts network ratings
"UPDATED: If Barack Obama fails to win the election, perhaps the networks should hire him to entertain viewers on Wednesday nights.
On average, Obama's 30-minute primetime infomercial managed to outperform the usual broadcast programming in the 8 p.m. time period.
The Obama special was seen by about 26.4 million viewers across broadcasters CBS, NBC and Fox, according to preliminary Nielsen ratings. If you add Spanish-language broadcaster Univision, that total climbs to 30.1 million.
Now the tricky question is: What do you compare Obama's ad to? After all, such a national pre-election special hasn�t been attempted in 16 years.
The entertainment programming that usually runs in the slot on those three networks has averaged a cumulative 23.1 million viewers each week since the start of the season -- 12% lower than the Obama ad total. Put another way, the time period averages about 7.7 million viewers and a 2.4 adults 18-49 rating per network. In the preliminary ratings, the ad pulled an average of 9.2 million viewers and a 2.7 average rating per network -- boosting the advertiser-friendly adult demo by 13%. "
http://www.thrfeed.com/2008/10/obama-ad-rating.html