Quote from TGregg:
That is an astute observation. Campaigners always talk about Nixon and Kennedy and the wrinkled suit during the debate - this'll be even bigger. The Obama campaign and administration will be boiled down and the essence extracted and documented.
That is very interesting indeed.
Thanks. We have been down this road before with President Warren Harding.
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Chapter 3: The Warren Harding Error: Why We Fall for Tall, Dark, and Handsome Men
Although Gladwell has heretofore made a case for the accuracy of thin-slicing, most of us have a negative association with snap judgments, and for good reason: they are often incorrect. In this chapter, Gladwell considers the impact of what he calls the Warren Harding error on the accuracy of our ability to make rapid judgments. He asserts that when we allow our unconscious prejudices and biases to circumvent the "blink" process, our judgments are often inaccurate.
Gladwell first illustrates this argument using the story of former President Warren Harding, whom many historians have claimed rose through the political ranks to finally assume the office of the presidency based largely on the power of his classically attractive "tall, dark, and handsome" physical appearance. With no discernable political skills, other than an impressive speaking voice, Harding shrunk from the responsibilities of his office, and is now often identified as one of the worst presidents in history. Voters allowed their deep-seated prejudices about the connotations of physical attractiveness make their decision.
Gladwell also recounts the results of a number of other research studies that demonstrate the way that our prejudices mislead us, usually unconsciously and despite our best intentions. When our biases hijack our thought process, the "thin slicing" layer of the unconscious, which is capable of highly accurate decision-making, is never accessed.
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Cont on link..
http://www.wikisummaries.org/Blink:_The_Power_of_Thinking_Without_Thinking
I thought the book offers plenty of insight into the psychology of trading and does touch on the subject.