Mr. Bain took the lead in raising money from his partners and rich friends, including Mortimer B. Zuckerman, the Boston real estate mogul, and Robert K. Kraft, owner of the New England Patriots football team. But he always took Mr. Romney along to help seal the deal. The younger man would stand in front of a string of skeptical multimillionaires, flipping overhead projector slides that highlighted Bain Capitalâs plans, honing the knack for opening wallets that would help him become the top Republican presidential fund-raiser this year.
The political fund-raising âwas a lot easier than raising some of the first Bain funds, I can assure you,â said Mr. Kriss, the former Bain partner. âMitt is very, very good at that, and he has done it for a long time.â
When Mr. Romney finally set up shop just across the hall from Bain consulting in 1984, his initial plan centered on providing venture capital â seed money â for ideas spun off by Bain consultants. The first investment, a chain of eye-surgery centers, was a modest success.
A year later, Mr. Romney hit on a big winner: the office supply chain Staples. To evaluate the business plan, he insisted on reading invoices to find out what small businesses were spending on notepads, paper clips and pens â a demonstration of his devotion to data that he brings up often on the stump.
But the investment was primarily a sales job. The founder of Staples, Thomas G. Stemberg, had already sold a successful grocery business. Investors were lining up to get in on his next venture. Mr. Romneyâs achievement was persuading Mr. Stemberg to let Bain Capital take the lead.
âMitt was just really nice, humble, listened, asked questions,â Mr. Stemberg said in an interview. âAnd he talked about how at Bain, unlike other venture capitalists, they would actually help you run the business.â
On the campaign trail, Mr. Romney still calls Bain a âventure capitalâ firm, a phrase that evokes innovation and entrepreneurship. But his former colleagues say Bain Capitalâs partners increasingly put money into the relatively new business of leveraged buyouts, which involves taking over companies with a relatively small down payment by borrowing against their assets to pay most of the purchase price.
About half of Bainâs deals were buyouts by the close of its first fund and as much as 90 percent by the end of the second, Mr. Romneyâs former colleagues said.
A Profitable Approach
Leveraged buyouts are often associated with hostile takeovers to break up companies. But under Mr. Romney, Bain Capital took a smoother approach. It presented itself to corporate management teams as a partner that would help improve performance, sometimes by investing to buy smaller competitors. Its first move was usually trying to persuade management to let Bain take over.
In âTurnaroundâ (Regnery, 2004), his memoir of running the 2002 Olympics in Salt Lake City, Mr. Romney wrote of his Bain career: âWe had to sell business owners on why they should sell their business to us. We had to sell banks to lend us money, and we had to sell folks on giving us their money to manage.â Selling âis far from my favorite thing,â he wrote, but it was crucial to his career.
Bain invested in more than 150 companies under Mr. Romney. Most were in industries like oil drilling or medical waste, but the firm also acquired household names like Dominos Pizza, Brookstone stores, Mattress Discounters and Artisan Entertainment (in time to cash on its âBlair Witch Projectâ hit).
By the time Mr. Romney left the firm in 1999, the investments it had sold off had made enough money to deliver an average annual return that amounted to as much as 100 percent before fees, several of its investors said. (Later sales were less lucrative, the investors said.)
By then, the firm had expanded to 18 partners from 5, with $4 billion under management and 115 employees. (A spokesman for Bain Capital declined to comment on its profits.)
Its investors did very well, but not as well as Mr. Romney and the Bain Capital managers. Private equity firms typically keep 2 percent of the total invested in each fund as well as 20 percent of any profits.
Bain was hardly the only private equity firm delivering breathtaking returns in the early years, when there was little competition in the business and the stock market was soaring. But even among its peers, Bainâs results were so remarkable that by 1998 Mr. Romney had persuaded investors to let the Bain partners keep 30 percent of the profits â an arrangement that is still rare.
âMitt broke the mold there,â said William F. Weld, another former Republican governor of Massachusetts and private equity fund manager.
âThe private equity business is a pretty good place to make a lot of money,â Mr. Weld added. âThe market rewards people who show they can see value in a company quickly, adjust a few toggle switches and sell it again four or five years later. It is capitalismâs way of picking the fleas off the dog.â
Such astounding profits brought critics as well. Warren E. Buffett, the legendary investor, has derided private equity firms as âdeal flippersâ who do little to increase the real value of their targets, profiting from rising prices driven in part by their own deals and by charging their acquisitions âfees, fees, fees.â
Others complain that private equity fund managers like Mr. Romney pay only capital gains taxes instead of income taxes on their cuts of investorsâ profits. At present tax rates, that means that they pay 15 percent instead of 35 percent on most of their earnings.
âWhen you look at the amount of money these guys are making,â said Victor Fleischer, a legal scholar who has consulted with the Senate Finance Committee about changing the law, âthe effective tax rate is just sort of shocking to the conscience.â
Anticipating Criticism
Meanwhile, Democrats and labor unions are stepping up charges that Bain and other buyout firms profit at the expense of workers. Two Bain deals have become particular targets of criticism.
One transaction, involving the medical diagnostics company Dade Behring, took place in 1999 as Mr. Romney was leaving the firm, and the other, involving KB Toys, occurred about two years later. Bain and its co-investors extracted special payments of over $100 million from each company, enabling Bain to make a healthy profit even before re-selling the businesses â a practice known as âgetting back your bait.â Lenders say Bain is one of the firms that has taken the most in such payments, which companies usually make by taking on additional debt.
Both Dade Behring and KB Toys soon suffered dips in their business. Unable to meet the burden of their debts, each filed for bankruptcy and laid off thousands of workers. Bain Capital spokesmen have said the company did nothing improper.
Mr. Romney, who remains an investor in Bain Capital, said he had not been involved in those decisions but acknowledged that such payments became part of the buyout business âvery early on.â
âIt is one thing that if I had a chance to go back I would be more sensitive to,â Mr. Romney said. âIt is always a balance. Great care has got to be taken not to take a dividend or a distribution from a company that puts that company at risk.â He added that taking a big payment from a company that later failed âwould make me sick, sick at heart.â
Mr. Romneyâs rivals in the Republican primary, courting business support, have shown little interest in the casualties of his Bain career. But Mr. Romney acknowledged that Democrats inevitably will. He said he felt confident he could persuade voters to see past such attacks, just as he did when he was elected governor of Massachusetts in 2002.
Running Bain Capital, he said, has more in common with being a candidate, governor or even president than many people realize. The job of a chief executive also involves persuading fractious constituencies â investors, bankers and even âpeople who want your jobâ â to pull together, he said.
âThere is a popular conception that being a C.E.O. you have no boss and that people just do what you tell them to do, like the captain of a ship,â he said. âNothing could be further from the truth.â