I don't get it, let's assume there are people who have an edge doing short term (up to 3 months) directional trading ... Why can't they use options to help them better structure/execute their strategy? Many people make money simply on noise (Overreactions that have no fundamental significance) and options seem to be very good at noise exaggeration.
I do what you're suggesting @qlai - trade direction with long options. Duration tends to be 20-40 days between swings.
Details on my journal here and I'm happy to try to answer questions if I can.
https://www.elitetrader.com/et/threads/global-options-trades.330518/