College Football and to a smaller extent Basketball brings millions into University coffers through ticket sales, merchandising and more importantly TV contracts, it's Big business. Just understand the recent conference realignments, it was all about the mighty buck. Profits from these fund basically all other collegiate sports; their tuition, equipment, infrastructure, etc...
The NCAA has positioned themselves over the colleges and extorts them via fines for breaking a multitude of stupid rules and regulations. * example, a family member of a student athlete couldn't use a cell phone of their respective colleges coach, administration or booster to call a wrecker if their car broke down.... that would be construed as monetary gain.
Yes the playing field for the different colleges needs to be as equal as possible, unlike the days of old when the major universities would basically buy up and scholarship all the better athletes. These athletes put their bodies on the line to make millions and millions for the colleges, to pay them something isn't and shouldn't be a crime. Most of them show up to campus on scholarship with little to nothing, coming from impoverished backgrounds