Nike does $2 billion per year in online sales. That's roughly $5.5 million per day. Add 30% and that's an extra $1.65 million in sales which is chicken feed. Who really thinks that trend will continue?
Let's revisit at the end of the quarter and see what the numbers really are.
Yes, let's revisit...
Nike crushes earnings expectations, helped by strong online sales, shares surge
https://www.cnbc.com/2018/12/20/nike-earnings-q2-2019.html
https://www.barrons.com/articles/nike-stock-is-surging-on-strong-earnings-51545342463