It seems to me he got instant celebrity status
First, the bullshit has to stop right now. No, he didn't become a celebrity, the masses don't know him. A few thousands basement dwellers do.
Second there are way better and cheaper ways to become famous, if that is his desire. Overpaying for shit is not the only option. For example I could have kicked him in the balls 100 times really hard and he could have made the Guinness book of records.