"I don't know what is so hard, the vix trades around 12, why not come out with a simple VIX etf that tracks it point for point, DONE!!!"
First of all, the VIX certainly doesn't trade around 12. The long term average VIX is closer to 20, and the average of just the last few years of this raging bull market is still about 14.
Secondly, you can't just make a product that tracks the VIX because the VIX is not an index in the traditional sense. It's just called that for simplicity or out of pure habit. The VIX is a statistic of a snapshot of S&P 500 option prices, nothing more.
I wish they would change the name of the VIX Index to the VIX statistic. That would remove a lot of the misconceptions surrounding it.
For anyone who wants to trade the VIX, they already can. VIX options, VIX futures, and XIV/VXX are just fine for the initiated. For the uninitiated, no product will make sense so why even bother?