Don't know if I will actually do this but a light bulb went off today while I was shopping...went into Guess and as usual the place was packed, nothing on sale and a very attentive sales staff on the floor to assist you...looked around and noticed there were plenty of people in line to purchase their overpriced items so I said to myself "hmmmm, business not too shaby here...."
Moved on down the mall to Calvin Klein and noticed EVERYTHING on sale, no floor staff and NO ONE buying anything....I reflected back on a summer trip I made to Chicago and noticed the exact same thing that Guess just flat out is busy most of the time and the Calvin Klein store I went into was dead and EVERYTHING was on sale...got back home, popped up the computer and was able to quickly determine the margins Guess (GES) is making vs. Calvin (PVH) is just a better brand. Realizing PVH encompasses many other brands, this pair trade makes sense to me:
Long GES
Short PVS
Thoughts?
Moved on down the mall to Calvin Klein and noticed EVERYTHING on sale, no floor staff and NO ONE buying anything....I reflected back on a summer trip I made to Chicago and noticed the exact same thing that Guess just flat out is busy most of the time and the Calvin Klein store I went into was dead and EVERYTHING was on sale...got back home, popped up the computer and was able to quickly determine the margins Guess (GES) is making vs. Calvin (PVH) is just a better brand. Realizing PVH encompasses many other brands, this pair trade makes sense to me:
Long GES
Short PVS
Thoughts?