Quote from CalTrader:
Ah yes ..... The generic smiling business people pictures. You do need this in your online branding image right ? ... Because we all need to know that everybodys "happy" and the world is wonderful .... I'm not sure which pony tailed techie/advertising person came up with this but it seems that everyone now believes that they need to have this generic look to be successful.
No offense IB, but you would be better just concentrating on the brand message rather than trying to "genericise" your brand look and feel. IB was/is successful precisely because of its product offerings ... IMHO the new look and feel simply muddles the online brand since you now look like everyone else ....