Need cheapest equity broker

I am trying to help someone open an account and need the cheapest online broker.

Not interested in IB, TS, .

Commissions need to be cheap and no platform fees. Little or no data feed.
 
<href="http://www.brokerage-review.com/stock-broker-reviews/zecco-review.aspx">Zecco</a> - 10 Free trades, $4.50 after that or <a href="http://www.brokerage-review.com/stock-broker-reviews/optionshouse-review.aspx">Optionshouse</a> at $2.95/trade.
 
Quote from optimist5:

There are a lot of complains on Sogotrade service. Do the research first.

Such as what? I've seen fairly mixed but overall positive reviews for Sogo.
 
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