A few replies:
Thanks to both of you for your constructive criticism/suggestions.
NUS, like all my stocks, had been dropping for months prior to the day I initiated the trade, as well as on the day the trade was initiated. All my trades are initiated in that manner.
The stock was trading in the 60's earlier in the year.
One can assume the news was good as it rose into the 40's, 50's and 60's.
I don't invest in stocks on good news, as that generally means buying high.
I prefer to invest during times of difficulty, as that means investing at lower prices.... but that means the companies must be financially stable, reasonably valued, and tech supported.
While my timing of NUS was in error, my selection of a $30 strike for support, is thus far holding.
Given that I've seen no recent news or financial updates that would reflect a changing of that analysis, I see no reason to close the trade at this moment in time.
As I stated when I posted the trade, the "sector" is being hit. Mostly due to HLF.
But NUS is a more financially healthy and reasonable valued company than HLF, via several metrics.
Hence I'm going to give my $30 strike an opportunity to be tested. If it is tested, I'll re-evaluate at that time, whether to consider closing the trade down, or sell a covered call at an even lower strike than $30.
If i were investing in an over valued, over debted, mismanaged company, I would have already gotten out closer to $35.
But given that this is a sector drop, mostly due to HLF, and not a company specific drop, I'm going to give my $30 strike a chance to hold support.
Afterall, there is a reason I selected $30, and not a higher strike.
Some may be viewing the trade simply from the perspective of how much the trade has thus far deteriorated.
But suppose I had instead initiated the same trade today, with the same credit, strike and exp day?
Would it still seem so unreasonable, given it's current 10% otm safety cushion and $29 - $30 tech support?
http://finance.yahoo.com/q/bc?s=NUS&t=5y&l=on&z=l&q=b&c=