Quote from taowave:
Why not sell a bit closer to the money?
You should be paid for being right,especially with the type of stocks you choose..
I think of it more in terms of being paid to pick the "correct time" to initiate each trade. Unfortunately we only know if we were right in hindsite.
I actually don't pick credits and % returns. I pick strikes.
If the stock happens to be trading close to a tech supported strike I like,... and I still have a little cushion relative to the trading volatility of the stock, then I make more money. But if there is a wider gap between where the stock trades and the strike I like, I make less money. Depends on whether I think the stock will continue dropping.
For example, several weeks ago I sold a $47.5 put on "K".
It's posted on this or the other thread.
The stock was actually trading ATM at the time.
But because I liked it's tech support, and because I liked the volatility stability of how "K" tends to trade, I sold the put with the stock ATM.
Perhaps even slightly ITM.
Bottom line,... if I think the stock may continue trending down I'll wait for a higher credit. If not, I'd rather not risk missing an income generating trade of 13 - 16%, because I got greedy.
Theta waits for neither man nor beast. If I missed the trade, and didn't have another opportunity for another week or 2, that's a week or 2 of lost theta, which is never coming back.