@taowave
reason being if the probability models that drive derivatives markets hold true, and the data seems to suggest that over the long term they do, then selling puts will beat the market because the puts are overpriced compared to their risk.. yes, you'll not win as much on some big upmoves.. but you'll lose less on the big downmoves.. that risk is priced into the contracts.. but if volatility is skewed to the put side, the puts are more expensive compared to the risk..
one KEY piece of evidence for this is the fact that while there have been studies showing selling puts against an index fund with put skew (like the spiders) will beat the market in the long run, studies done on selling covered calls against index funds with put skew show you lose in the long run, and for the same reason you guys just suggested: you cap your upside too much.. because calls are relative underpriced in put skew equities, you aren't getting paid enough to take the risk..
if shorting a put is just a synthetic covered call, and vice a versa, they should both end up the same.. and if there's nothing to skew, they should both be losing trades in the long run.. but short puts have been demonstrated to win while covered calls have been demonstrated to lose.. because the calls are underpriced relative to the puts.. selling covered calls, thus, will not pay you enough money to compensate for the missed upside potential, whereas selling puts will pay you more than enough to compensate for the missed upside potential..
this means the skew is having the effect on profitability that the probability models project it will.. and if you want an example, go look at the july monthly chain on IWM.. see how much credit you receive for a 30D put vs a 30D call..
also, you're forgetting that if you lose on a put it gets assigned.. you have those shares, now with uncapped profit potential.. so you STILL have uncapped upside potential in your holdings.. i.e., every loss you take on a short put becomes another source of uncapped upside room.. so there's even more of an edge to selling them beyond the skew...
if you build up your index positions by selling puts, over time you will a) be entering the stock at cheaper prices and b) building up a core position of uncapped index shares
if you don't believe the probabilities MMs use to establish derivatives markets are accurate, then no, you probably won't see any benefit to selling puts.. but if you believe the probabilities add up over time, then it's clear that sellings puts becomes a profitable endeavor..