Murdoch seeks to dent Google's ad dominance after YouTube revolt

[dealmaker]

Murdoch seeks to dent Google's ad dominance after YouTube revolt
Rupert Murdoch is hoping that Google's pain might be his gain. Murdoch's News Corp. is introducing a service that it says canensure online ads don't appearnext to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.(Ad Age)

 

[Baron]

My guess is that this is going absolutely nowhere. Murdoch is fighting a battle he can't win because he's simply trying to capitalize on the weakness of a competitor, which in this case is Google. I don't know about you, but I'd put my money on Google getting it right way before I put it on News Corp.

 

[Michael J. Fletcher]

My guess is that this is going absolutely nowhere. Murdoch is fighting a battle he can't win because he's simply trying to capitalize on the weakness of a competitor, which in this case is Google. I don't know about you, but I'd put my money on Google getting it right way before I put it on News Corp.

Absolutely agree, this isn't a fight between equals.