I believe Echo does that. While Echo is a professional firm not a prop firm, and not a true direct competitor of ours, I have to admit that I am very very impressed about the way they run their business.
At the very least, they are the only firm that I know of that post their commission rates up front on their web page. Everyone will get the same rate, same equipment, and if you do this much volume, you get this much discount. Clear, simple and to the point for everyone to see. No dodging bullets, no empty promises, if they have sufficient capital and can survive this tough market climate, this will be a serious competitor to deal with at some point in time.
I know a serious threat when I see one, and I talked to our owner about this up and coming firm many times. Unfortunately being prop with the HUGE advantage of being able to take on people with little to no capital, I don't think he really cares. It is inevitable when a firms grows large, it no longer caters to individual needs (that said, being a team leader it is my job to cater to individual needs).
Never ever underestimate your opponent, because the most prized talents in this business are not rogue traders, they are established veterans with more than enough capital to trade by themselve already bringing home six figures (aka Candletrader), and at this point I simply don't feel Worldco has enough perks to battle Echo for this type of talents. This is not to say that we can not attract all-star players or can not develop all-star players of our own. It is just that whenever I deal with someone from Andover/Schonfeld/Generic/ETG/Hold Brothers, I have this absolute confidence that I will bag that talent for Worldco, provided that they walk through our doors. That aura of confidence is not there when I deal with Echo guys.
With me at the point however, once I have a veteran team I should have a lot more creative freedom, and I will make the wrong things right. One day, if I get that far, I will know that I have proven myself as a true leader when I can attract someone already making 70-80K a year from Bright/Echo.
Let's put it this way, I wish Worldco ran their business with a clear cut formula instead of "everyone's situation is different". I try my hardest to let the candidates know what they can expect before they come in for the interview, but being a straight shooter, I like the up front way of Echo, and it has certain qualities that Worldco and a lot of other firms will never match up to unless they make some serious changes to their business model.
As a matter of fact, as the highest compliment I can give to a firm, if I ever leave Worldco without blowing my account up (highly unlikely), I will be in Echo.