Google is the No. 1 source of referral traffic to major news sites in the United States. The search giant provides approximately 30% of the traffic to these sites.
So what's the No. 2 source? Facebook? Twitter? Nope, the NYT's David Carr points out. It's The Drudge Report. Matt Drudge provides 7% of the traffic to major US news sites. Facebook only provides 3.3%.
This should give anyone crowing about the "social media revolution" a bit of a pause.
The Drudge Report is now 14 years old. It's a single page with a list of hand-picked links and excellent headlines. And it gets 12-14 million unique visitors a month--most of whom immediately click through to somewhere else (and then come right back).
http://www.businessinsider.com/the-most-powerful-man-on-the-web-2011-5
So what's the No. 2 source? Facebook? Twitter? Nope, the NYT's David Carr points out. It's The Drudge Report. Matt Drudge provides 7% of the traffic to major US news sites. Facebook only provides 3.3%.
This should give anyone crowing about the "social media revolution" a bit of a pause.
The Drudge Report is now 14 years old. It's a single page with a list of hand-picked links and excellent headlines. And it gets 12-14 million unique visitors a month--most of whom immediately click through to somewhere else (and then come right back).
http://www.businessinsider.com/the-most-powerful-man-on-the-web-2011-5
