Retail order flow is the most valuable order flow to get for a market maker. It is dumb money, so they can easily fade that order flow all day and make money over the long run. That is why the Citadels of the world pay the retail brokers so much for their order flow. It is a license to print money.
Thus the more order flow the retail brokers can send, by attracting more traders through lower commissions, the more that they make from payment for order flow.
I've been reading this "Retail order flow is dumb money" stuff for years.
I am a retail trader and yet rather than getting easy fills as dumb money all my stock orders get a big flashing radioactive sign on them.
If I put in a buy order at the bid, rather than fill me the "dumb money" buyer, the bid price goes up 1 or 2 cents. And on trying to sell the offer price goes down 1 or 2 cents.
I use 3 different brokers with 3 different clearing operations and the same crap happens with all 3 of them.
Why bother paying for my "dumb money" order flow if you are going to do everything but fill my orders?
This is why I despise trading stocks and prefer futures where this penny nonsense and price improvement crap can't happen.
What I want to know is who are these "dumb money" retail trader that are worth paying for and that get their orders filled? Are they only those people stupid enough to use market orders?
Or is there some secret society I have to join to get my orders filled before I yank them?