MSFT said Thursday that it will cut the price of its top-end Xbox 360 Elite games console by $100 to $299.99, starting Friday. In addition, it will cut the price of its Xbox 360 Pro console by $50 to $249.99, while supplies last. The Arcade model of the console, which doesn't contain a hard disk, will remain at $199.99. The announcement comes a little more than a week after rival Sony cut the cost of its PlayStation 3 console by $100 and said it would introduce a redesigned, slimmer model in September.
http://www.marketwatch.com/story/microsoft-follows-sony-by-cutting-console-prices-2009-08-27
Price wars have just begun...
http://www.marketwatch.com/story/microsoft-follows-sony-by-cutting-console-prices-2009-08-27
Price wars have just begun...
they still lose money but you'll find that they do actually rack the prices up in order to compensate. Look at any game as well, I saw Red Alert 3 at £30 once then after a few months it eventually went all the way down to £14 or so.