I employ a few strategies that are loathed by the trading community...like averaging down and adding to losing positions. Believe it or not, I have a very high winning percentage - but only because of the options.
My goal is to buy/write for a minimum profit of 15% a month. Keep in mind I only do this with about 30% of my portfolio. I will do a good bit of fundamental research on the company before entering a position since I may wind up owning the stock longer than I wish. The ideal situation is to be called away the first month with a profit.
I will buy the underlying slightly OTM with 3-6 weeks til expiration, then immediately write the calls. I let the stock get called if I can. If I'm below the strike at expiry, since my basis is lowered, I look to write again or write puts at the next lower strike and/or accumulate more underlying at a price that will significantly lower my basis (or all 3).
An example that went bad:
On 11/8, bought underlying INET for $9.10 as it looked to be breaking out and had good fundamentals. The Dec 10C was only .50 so I thought I'd wait. Two weeks later it moved closer to 10 and I wrote the Dec 10C for $1.00. That's almost 21% (minus comm) in about 7 weeks. INET quickly moves over 11, then ARCA buys REDI and questions arise about INET's competitiveness, so INET drops. Today it sits at $7.50.
Since the fundamentals are very solid, I'm happy to buy more at a lower price. Now sell the Jan 7.50 put for .60 to effectively double the position. Now my basis is $7.50. If I want to be conservative here, I can write the Jan 7.5 for .60. At Jan expiry, I either own twice as much with a basis of $7.20, or I have a profit of .60 (6.5%) in about 10 weeks...still not bad considering the stock (at 7.50) went almost 20% against me. Since I'm thinking INET will make a strategic acquisition, I'll write the 7.5 puts now and hold off to write the 10 calls later when it moves up...hopefully.
I usually play stocks under $15, (less downside) and that are exhibiting high IV and have decent fundamentals. Options writing is a truly wonderful game.
Good Luck.