fact is, starbuck fans will NOT GO to mcdonalds--regardless of marketing savy on MCD part. MCD will pick up segments of the Dunkin donut crowd, perhaps.
surf
surf
Quote from Thunderdog:
I usually just have a green tea when I can get a seat on the couch by the fireplace. For me, it's all about the couch and fireplace at Starbucks. Oh, and they play better music than the other cafes, including Second Cup.
If you're drinking your coffee in the cafe, then there is the ambience thing. However, I don't think that counts for much if you're buying coffee to go. Like nutmeg, I think that MCD has a shot at getting some of Starbucks' take out crowd if they get their coffee right. If.Quote from marketsurfer:
fact is, starbuck fans will NOT GO to mcdonalds--regardless of marketing savy on MCD part. MCD will pick up segments of the Dunkin donut crowd, perhaps.
surf
Quote from Thunderdog:
If you're drinking your coffee in the cafe, then there is the ambience thing. However, I don't think that counts for much if you're buying coffee to go. Like nutmeg, I think that MCD has a shot at getting some of Starbucks' take out crowd if they get their coffee right. If.
Quote from Bigpipn:
100% agreed except for the fact that the qualiity of babes at MCD's is nothing like SBUX. There is a herd of realtors in this area who raid the local SBUX and they'll do anything for a lead.
Anything.
But yea MCD's coffee is smoother and cheaper...