http://www.cnbc.com/2016/07/06/mcdonalds-expands-all-day-breakfast-menu.html
Not sure what numbers MCD is quoting to justify expanding the all day breakfast, but I'm pretty certain a few articles have pointed to a decline in the popularity of an all day breakfast. The 2-for-2 or 2-for-5 menu is the reason for the major increase in revenue. I'm really questioning if I should invest in MCD now after this nonsensical decision.
Not sure what numbers MCD is quoting to justify expanding the all day breakfast, but I'm pretty certain a few articles have pointed to a decline in the popularity of an all day breakfast. The 2-for-2 or 2-for-5 menu is the reason for the major increase in revenue. I'm really questioning if I should invest in MCD now after this nonsensical decision.