Have a look at this thread and how Acrary demonstrates that Expectancy doesn't improve consistency:
http://www.elitetrader.com/vb/showthread.php?s=&threadid=33654
One series of studies I did was to find out what were the important factors in consistency. I did tests on size of expectation, % wins, profit factor, number of trades within a timeframe, and the effect of dispersion of trades (std. deviation) has on the results. For instance, here's a run for a daytrader that does 10 trades a day with 70% wins and makes $500 on each win and loses $500 on each loss. As you can see this is quite profitable at the 50% level (the average over time). However you can also see that after the 80% level the trader actually loses money. So for a daytrader with these numbers they only have a 80% chance of achieving their goal of consistent profitability on a daily basis. If that level of confidence is ok, then they have a example to use going forward.
Model name daytrade
# of trades in series 10
% of trades that are winners 70
Mean of winning trades 500
Std. Dev. of winning trades 0
Mean of losing trades 500
Std. Dev. of losing trades 0
Outcome Profit Factor Max DD
1% level 5,000.00 10.00 0
5% level 4,000.00 9.00 -500
10% level 4,000.00 9.00 -500
20% level 3,000.00 4.00 -500
30% level 3,000.00 4.00 -500
40% level 2,000.00 2.33 -500
50% level 2,000.00 2.33 -1,000
60% level 2,000.00 2.33 -1,000
70% level 1,000.00 1.50 -1,000
80% level 1,000.00 1.50 -1,000
90% level 0.00 1.00 -1,500
95% level -1,000.00 0.67 -2,000
99% level -2,000.00 0.43 -2,500
Expected outcome 1,950.00
Expectancy 200
Now what happens if that daytrader decides he wants 95% level of confidence so that he'll accpect one losing day per month. What changes would he make? If he doubles his expectation does that help? As you can see from this run, he still only has about 80% confidence level with double the expectancy on each trade.
Model name daytrade
# of trades in series 10
% of trades that are winners 70
Mean of winning trades 1000
Std. Dev. of winning trades 0
Mean of losing trades 1000
Std. Dev. of losing trades 0
Outcome Profit Factor Max DD
1% level 10,000.00 10.00 0
5% level 8,000.00 9.00 -1,000
10% level 8,000.00 9.00 -1,000
20% level 6,000.00 4.00 -1,000
30% level 6,000.00 4.00 -1,000
40% level 4,000.00 2.33 -1,000
50% level 4,000.00 2.33 -1,000
60% level 4,000.00 2.33 -2,000
70% level 2,000.00 1.50 -2,000
80% level 2,000.00 1.50 -2,000
90% level 0.00 1.00 -3,000
95% level 0.00 1.00 -4,000
99% level -4,000.00 0.43 -5,000
Expected outcome 4,000.00
Expectancy 400