This and order pulling is the key problem with current AMM practices. This is exactly why IB single stock desks are still in business, they have the balls to quote in size and tied to the stock.
Somewhat related (and this is going back a bit), but I traded OTC single stock vol for a second in Japan and everything was quoted/traded in IV terms. Would be great to be able to post an IV level from my retail seat here in the US and relax.