If you are wondering why MCD is flat in this market the answer is that investors are considering MCD a low volatile stock and are moving from volatile stock to less volatile stock but they are wrong. In a week it should drop to 93 and lower.
The answer is that you should not have been short MCD, but rather short other stocks. Why? The reason is in your post!
In a week I want to know if it will drop, not whether it should drop.
As for your beef explanation, price of beef could go down, MCd could hedge., or it could make artificial beef. The point: fundamental explanations are not known even to the guy at the head of MCD.
