Say your rule is you cut positions that are down 5%. You don't need look at a chart to calculate that...you can simply rebalance everyday (or every period, like 5 minutes, 4 weeks, whatever) to cut out positions that meet your rule (e.g. sell if stock 5-day pct return < 5%). I'm not suggesting that this is a good idea though -- lots of research shows that there is a short-term reversal effect with momentum stocks, especially in a weekly or monthly interval. What I am saying, however, is that in real time this rule will likely outperform your ad hoc chart review...unless you're admitting that you change your rules depending upon your interpretation of the chart.
If you are buying with some kind of trend, then you are trading momentum. Since you are not long/short you are "factor loading". In hedge-fund-speak this means you are overweight momentum on top of your beta exposure. E.g. your portfolio = beta return + momentum return. That's what factor loading means, versus your portfolio = beta return.
What if those institutions are bad at managing money and the stock goes down? E.g. a short rise in the near-term followed by sustained declines as everyone else bails? In which case when you buy the stock it's probably at the highest it'll go...
Inherently you have a belief that stocks seeing strong volumes and price rises have positive subsequent returns. So it's not really about institutions, it is merely that an expectation that momentum (positive change) in volume + price will lead to higher future stock prices. That's why you buy now and hope to sell later at a higher price.