The general thrust of Joetrader's post is accurate...however, it (starting afund with less than $20M) can be done without the US$20M AUM. Iâve learnt in my life not to focus on why something CANNOT be done, but why it CAN! Thatâs my personal philosophy.
Legal Firms: There are many solid legal firms that will charge less than the 80K from a "brandname firm" and from my experience many of the law firms - brand name and non-brand name don't care about you, have boiler plate docs which they just modify for you. Frankly in this era, one (any smart person who has done some research ) can modify any existing offering memo to create theirs, because this is what the lawyers do anyway. I hired a brand name firm in the BVI, paid less than 80K, but have been quite disappointed with their work. I had to make substantial edits to their work, was the victim of a bait and switch from their vis-à -vis the fees, etc./ and have jus been thoroughly non pleased. All my docs were boiler plate docs, and I found myself correcting them, and like I said making substantial edits. Iâve seen many an offering memo and know the general structure/requirements and there is nothing incredibly specialized in preparing an offering memo, if you know what you want/need. Legal advise is always good, but legal advice is also typically generic for similar/vanilla situations. Setting up a vanilla offshore fund has been done tens of thousands of times and the docs for this exist everywhereâ¦is this really worth $80K? NO, NO!!
Administrator: As for the need for Administrators. yes many of the top administrators require minimum of 50K p.a. to bring you on board. I even heard that some now require 100K and if you were a prior client paying less than $100 p.a., they politely tell you to take your biz, elsewhere. And some of these so called brand name firms, use recent college grads with minimal experience to do the work..the result lots of errors. Again, unless you are trading exotic OTC instruments, administration work can be frankly done in-house or even with software. After all, every Administrator uses Advent or some variant of same to do your reporting. But again, there are many good firms that charge less and now even some software/ASP providers that cost you a minimal amount.
Prime Brokers: Many of the top ones require 20-50M to even talk to you and even then may require you do all your biz with them. But again, there are a few good PBs that aren't so AUM selective. There are many very good introducing PBs. GSEC (formerly SLK) will talk to you with even $2M, maybe even $1M. If you are in futures MAN will take you on with AUM in the 6 figures. Calyon & Fimat require you to have at least $1M. So it can be done. Frankly for a pure futures trader, Calyon, Fimat and Man are better shops than Morgan, Bear Stearns or Goldman Sachs. For a pure long short equity guy, GSEC or Merlin or Grace Financial or MS Howells are great places. You can still have the cachet of the GS name via GSEC (the old SLK). If I had enough AUM to choose any broker would I switch form my current PB, NO. They treat my small account as if itâs a $1B account and I get all the service I need. Now a Barclays Capital, UBS or Credit Suisse can provide me greater electronic access, access to exotic OTC instruments and probably better in house reporting, but this is a bonus NOT a necessity. So when my AUM does increase, Iâll open accounts with Barcap, CS and/or UBS, just to have options but I wonât leave my current PB, due to loyalty and the great service I get from them. You have to respect and be loyal to a house that treats you well, when others wonât even return your phone call.
Audit: Again, many good shops provide an audit for less than the steep fees the big four charge. Again do you research and NEGOTIATE. These prices arenât the 10 commandments.
Summary, if you have a viable strategy, STRONGLY believe you can generate performance and have a clear business plan and have enough assets to run your strategy AND are prepared to live frugally, WORK 24/7 then go for it. Don't let all these imaginary hurdles of $20M minimum AUM prevent you from pursuing your dream.
In essence, the key is do you have enough assets to demonstrate your strategy, a valid strategy and the desire to work hard to excel NOT having a certain AUM threshold.
As proof, Iâm doing it...it's tough, very tough, I have frustrating moments, but I know outstanding success will be mine!
I wish you all success!
P.S. Raising assets will depend on your performance AND your marketing skills. Therefore it is key to develop a track record in a fund structure, no matter how small that fund is. Don't trade your assets in a personal account with the intent to start a fund when you turn your grubstake into $20M. The reason for this is that if the track record is not for the fund, it will be HEAVILY discounted by potential investors.
P.P.S. As for the cachet of big name firms, itâs another myth. Investors want honorable fund mangers with good viable strategies. Period. Having GS or Morgan Stanley as your PB is not going to generate you returns, nor necessarily prevent fraud. A fraudulent manager will find a way to commit fraud no matter who are the service providers. Wise investors know this. Dumb investors donât. and you donât want dumb investors, the kind of investors s who are herd followers. If you have no-name service providers, will that prevent you from landing that 20M investor, noâ¦as long as you can explain why you hired those no-name service providers initially. And when the large investors do come in, if you want to change service providers, you can always do so. The key is having a valid story and the confidence to convey this to potential and existing investors.
P.P.P.S. A key nugget here expressed succinctly: Aim to build a skyscraper but start building it floor by floor from the foundation up. Donât attempt to build the skyscraper on day one, because all your neighbors have skyscrapers. If you do so, with no foundation, your skyscraper will just collapse!
Legal Firms: There are many solid legal firms that will charge less than the 80K from a "brandname firm" and from my experience many of the law firms - brand name and non-brand name don't care about you, have boiler plate docs which they just modify for you. Frankly in this era, one (any smart person who has done some research ) can modify any existing offering memo to create theirs, because this is what the lawyers do anyway. I hired a brand name firm in the BVI, paid less than 80K, but have been quite disappointed with their work. I had to make substantial edits to their work, was the victim of a bait and switch from their vis-à -vis the fees, etc./ and have jus been thoroughly non pleased. All my docs were boiler plate docs, and I found myself correcting them, and like I said making substantial edits. Iâve seen many an offering memo and know the general structure/requirements and there is nothing incredibly specialized in preparing an offering memo, if you know what you want/need. Legal advise is always good, but legal advice is also typically generic for similar/vanilla situations. Setting up a vanilla offshore fund has been done tens of thousands of times and the docs for this exist everywhereâ¦is this really worth $80K? NO, NO!!
Administrator: As for the need for Administrators. yes many of the top administrators require minimum of 50K p.a. to bring you on board. I even heard that some now require 100K and if you were a prior client paying less than $100 p.a., they politely tell you to take your biz, elsewhere. And some of these so called brand name firms, use recent college grads with minimal experience to do the work..the result lots of errors. Again, unless you are trading exotic OTC instruments, administration work can be frankly done in-house or even with software. After all, every Administrator uses Advent or some variant of same to do your reporting. But again, there are many good firms that charge less and now even some software/ASP providers that cost you a minimal amount.
Prime Brokers: Many of the top ones require 20-50M to even talk to you and even then may require you do all your biz with them. But again, there are a few good PBs that aren't so AUM selective. There are many very good introducing PBs. GSEC (formerly SLK) will talk to you with even $2M, maybe even $1M. If you are in futures MAN will take you on with AUM in the 6 figures. Calyon & Fimat require you to have at least $1M. So it can be done. Frankly for a pure futures trader, Calyon, Fimat and Man are better shops than Morgan, Bear Stearns or Goldman Sachs. For a pure long short equity guy, GSEC or Merlin or Grace Financial or MS Howells are great places. You can still have the cachet of the GS name via GSEC (the old SLK). If I had enough AUM to choose any broker would I switch form my current PB, NO. They treat my small account as if itâs a $1B account and I get all the service I need. Now a Barclays Capital, UBS or Credit Suisse can provide me greater electronic access, access to exotic OTC instruments and probably better in house reporting, but this is a bonus NOT a necessity. So when my AUM does increase, Iâll open accounts with Barcap, CS and/or UBS, just to have options but I wonât leave my current PB, due to loyalty and the great service I get from them. You have to respect and be loyal to a house that treats you well, when others wonât even return your phone call.
Audit: Again, many good shops provide an audit for less than the steep fees the big four charge. Again do you research and NEGOTIATE. These prices arenât the 10 commandments.
Summary, if you have a viable strategy, STRONGLY believe you can generate performance and have a clear business plan and have enough assets to run your strategy AND are prepared to live frugally, WORK 24/7 then go for it. Don't let all these imaginary hurdles of $20M minimum AUM prevent you from pursuing your dream.
In essence, the key is do you have enough assets to demonstrate your strategy, a valid strategy and the desire to work hard to excel NOT having a certain AUM threshold.
As proof, Iâm doing it...it's tough, very tough, I have frustrating moments, but I know outstanding success will be mine!
I wish you all success!
P.S. Raising assets will depend on your performance AND your marketing skills. Therefore it is key to develop a track record in a fund structure, no matter how small that fund is. Don't trade your assets in a personal account with the intent to start a fund when you turn your grubstake into $20M. The reason for this is that if the track record is not for the fund, it will be HEAVILY discounted by potential investors.
P.P.S. As for the cachet of big name firms, itâs another myth. Investors want honorable fund mangers with good viable strategies. Period. Having GS or Morgan Stanley as your PB is not going to generate you returns, nor necessarily prevent fraud. A fraudulent manager will find a way to commit fraud no matter who are the service providers. Wise investors know this. Dumb investors donât. and you donât want dumb investors, the kind of investors s who are herd followers. If you have no-name service providers, will that prevent you from landing that 20M investor, noâ¦as long as you can explain why you hired those no-name service providers initially. And when the large investors do come in, if you want to change service providers, you can always do so. The key is having a valid story and the confidence to convey this to potential and existing investors.
P.P.P.S. A key nugget here expressed succinctly: Aim to build a skyscraper but start building it floor by floor from the foundation up. Donât attempt to build the skyscraper on day one, because all your neighbors have skyscrapers. If you do so, with no foundation, your skyscraper will just collapse!
Quote from Joetrader:
Here is my own biased and probably half witted advise. If you have a good system trade it until you are wealthy or until you have the contacts to raise 20M to 30M at a bare minimum. I run a hedge fund company with a single fund. Of course there is also an offshore version of this fund for foreign investors because when you are raising 20 to 30M at a pop from each client you go to New York, but when you are starting out and you are raising 2-10M from each client you go to Geneva or Boca and meet with mostly foreign investors. So for this fund it was necessary for my law firm to form six companies (80K from a brand name legal firm) of course the two funds need an annual audit from a brand name CPA (50K min) oh and then you have to pay them to do your K-1's and you will have to hire a brand name Administrator/custodian for your funds or you won't raise a dime from institutions (70K-120K per year min). These are the folks that send out your subscription documents, accept the clients money and do all the necessary AML and compliance checks. They also take a trade sheet from you each evening and calculate your P&L using your sheets and their datafeed. Then they compare this to your prime brokers report and report any discrepancies back to you. They also prepare the monthly statements for investors and do the audit prep work. You will of course need a registered office service and most likely independent directors for your offshore fund (10K yr). We have not even begun to speak of the time, efforts, and monies spent marketing your firm. Now, if you want to spend more than 5 minutes a day trading and researching you will have to hire a couple of other people at minimum to manage all of the above. Even if you get a couple of aggressive kids right out of college you will pony up 50K each and they will know nothing. To hire a COO type that knows what he is doing and has a few contacts will take a strong 6 figure income and also a sweet enough operation pumping bags of money out your ass and ferraris in your garage to make your company appear attractive enough for that COO type to actually want to quit his job at a bulge bracket firm and come work for you.
Hey I knew I was forgetting another expense. How about 20K per bloomberg and another 10K or so of high speed lines and maybe even an OMS (100K). And since you will now have an office full of people you have to get office space. (40K yr but varies widely dont forget to include all of the utilities when estimating that price)
All of this you can buy, but there are still many things you cannot. You cannot buy the relationships you need to raise the kind of money it takes to support this. You also cannot buy your way into a prime brokerage firm with less than 50M so you will have to compete to get the account open and the folks you sell yourself to will have to be convinced that you are brilliant and connected enough to raise capital (see the bags of money statement above) or they won't even return your calls much less open an account for your funds.
In the end it sound simple, because opening an etrade account is, well, simple, but I think that after doing this I cannot imagine a more difficult business operationally speaking, not to even begin to mention that none of this matters if your returns are not consistent, stable, and high!