For shorter-term trading, an arithmetic scale is fine. For the longer-term, give consideraion to using a log scale. It can "compress" parabolic movements and give a better representation of larger trends.
Notice how on the arithmetic the jump in Jan 2004 onwards looks much more exagerated than the Oct 2002 jump. This is misleading since on a % basis the Oct 2002 rise was much larger.
Dont take this the wrong way: this is a very basic element and it would be more beneficial to you to learn things like this on your own (try answering your own question by formulating a theory, etc.)
One attractive feature of a log chart is that it visualizes volatility: a (almost) straight line on a log chart implicates zero (low) volatility. This is independent of the angle of the "line". Gummy's GE logchart shows that this has been a relatively low volatile stock most of the time.