The issue with GM and Ford is that they didn't leverage and build their product offering off their global network of vehicles.
Remember Europe and Australasia were already paying the equivalent of $4 gallon 6 years ago. Hell in New Zealand gas today costs $2/litre or $8/gallon equivalent and wouldn't you know it Ford offers small efficient vehicles based on Ford's European and Australian product line.
Ford US is now in panic mode and srambling to get the European Ford Fiesta into their US product offering.
http://www.ford.co.nz/servlet/ContentServer?pagename=DFY/NZ
http://www.ford.co.uk/ie/all_cars/-/-/-/-/-/-
http://www.autoblog.com/2008/02/14/geneva-2008-it-may-have-verve-but-you/
Remember Europe and Australasia were already paying the equivalent of $4 gallon 6 years ago. Hell in New Zealand gas today costs $2/litre or $8/gallon equivalent and wouldn't you know it Ford offers small efficient vehicles based on Ford's European and Australian product line.
Ford US is now in panic mode and srambling to get the European Ford Fiesta into their US product offering.
http://www.ford.co.nz/servlet/ContentServer?pagename=DFY/NZ
http://www.ford.co.uk/ie/all_cars/-/-/-/-/-/-
http://www.autoblog.com/2008/02/14/geneva-2008-it-may-have-verve-but-you/
