Little-known mattress startup practically a unicorn
Nearly a thousand miles away from Silicon Valley and just west of Utah’s Great Salt Lake, in practically the middle of nowhere, is the tranquil cow town of Grantsville, population 9,617. It is there, in a warehouse the size of a combined eight Walmarts, you’ll find Purple, a direct-to-consumer mattress startup, hard at work prepping hundreds of thousands of pillows, powerbases and, of course, mattresses, for shipment. (TechCrunch)
Nearly a thousand miles away from Silicon Valley and just west of Utah’s Great Salt Lake, in practically the middle of nowhere, is the tranquil cow town of Grantsville, population 9,617. It is there, in a warehouse the size of a combined eight Walmarts, you’ll find Purple, a direct-to-consumer mattress startup, hard at work prepping hundreds of thousands of pillows, powerbases and, of course, mattresses, for shipment. (TechCrunch)
