Let's talk about Microsoft

[vicirek]

Unfortunately for many, "services and cloud" are words they don't really understand. Azure is a top competitor in the public cloud space, in some ways it's Microsoft's biggest bet.
Microsoft Dynamics services business competes and in some spaces beats Salesforce (a massive, billion dollar business).
Office is still without rival (Microsoft's main cash cow) and the Office 365 business is something like the fastest growing SaaS application ever (there is some qualification there - it might be enterprise SaaS).
Server is a multi billion dollar business.
Windows 10 is a big bet, but if it declines (it may or may not - Surface is a multi-billion dollar business and growing YOY) there are areas where Microsoft is trying to make that up and more.

Pay attention to revenue. It does not reflect the optimistic statistics and assumptions you are referring to. Most of the applications are overweight dinosaurs soon to be extinct. Lightweight open source and proprietary web based apps took over. Many do not cost a thing and may be customized by the enterprise users. Server is dominated by Linux so is mobile. Desktop is dying and is dominated by Windows. Surface is already history. As always Microsoft was late to the cloud party and has difficulty catching up with established players who are now fighting price war. In this environment it is difficult to make profit.