Kohls corporate and stock investors recognize there will be additional foot traffic. Hoping that will turn into a "new sales market". Likely so, but to what degree?
The "hope/expectation" for this positive development could push the stock quite a lot higher. Just have to play by ear.
(If an investor were tuned into this from the news, the correct technical play would have been to "buy the open, expecting a gap-n-go day". After that, it's figure it out on the fly.)