KO -- why so pricey?

Is it just because its a dow member and has benefited from USD weakness?

I suggest this may be one of the best shorts on the dow. Has a 2.0 PEG ratio.

Please pick my simplistic analysis apart and tell me why KO goes higher ....
 
Maybe to put it in perspective; look at a 10 year chart, it's trading well down from 5/97, adjusted for inflation it's down even more so. Perhaps there isn't much downside left, especially when coupled with the growth in the emerging markets.

Just an off-hand observation.
 
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