Coaches are good if you have never traded. or more to the point, scalped before. I think it is really on a case by case basis with the coaches.
It is a true prop firm. where traders don't risk any money, but the payouts and cost are lower and higher, so I think it really depends on what your style is, how much experience, etc. I know a lot of them at Zone/Kershner, learn over there then come to Assent when they understand the cost structure disadvantage of staying there.
But, Zone just recruits more young kids and teaches them to trade for a year or so, and it is a business model that works for them. They make the majority of their money on the per share commision. Hope this helps- Are you with Assent now? (in Houston?)
