Quote from Ghost of Cutten:
Only problem I have with your view here is this: a trend not being sustainable is no reason not to play the trend. For example, corporate profit margins may well revert to their historical mean. But, isn't the play to wait *until* there is some evidence they are reverting? Trying to anticipate something that hasn't even started yet, is like trying to call the top in the nasdaq in 1995, or housing in 2002.
Sure, fair point... and there are a number of ways to respond to that.
First and foremost, traders should respect price (and respond to price). We would love to buy BRK.B if it breaks out above $80, for example, as Berkshire is a premier example of what should work in this environment (quality blue chips with high quality cash flow etc).
But the opposite also applies in respect to warnings from price, and opportunities to go short. Awareness of the mean reversion factor does not speak to timing. But it could have something to say about magnitude.
Your inquiry has parallels to the classic question, "When to short a growth stock?" Unsustainable PE ratios revert to the mean at some point -- always -- just as profit margins do.
The answer to the "when" question is, "Let the chart tell you." Netflix is a classic example:
By 2011, it was clear that Netflix had gone into silly season. But overvaluation is no reason to short a growth stock -- let alone sell it if long -- because growth stocks don't trade on valuation in the favored phase. The multiple isn't attached to anything.
And yet, charts give clues as to the moment of truth -- when the honeymoon finally ends.
In 2011, we got meaningfully involved with NFLX twice from the short side: First in March, when what looked like a key reversal appeared on the weekly charts (first arrow). But that turned out not to be the end, so we covered and wound up roughly breaking even on that campaign.
The second time a window appeared -- after the closing of a July gap and the break of the long term trendline -- it was the real deal, allowing us to catch most of the precipitous drop.
Nobody rang a bell. But the charts -- longer term charts in particular -- provide clear signals as to when to step in (or when to get out).
It always amuses me how charts are either misused or overlooked. Contrast our NFLX experience with, say, value investor Whitney Tilson's, who shorted far too early (with no regard for the charts), got blown out somewhere near the euphoria top, and then elected to switch stance and go long when NFLX was falling like an anvil. (Not sure where he is now, but I imagine still underwater on the long.)
Charts aren't magic. They don't hold arcane secrets or predict the future. But they are useful in terms of alerting the observant trader to attractive reward to risk opportunities, especially when the fundamental overlay -- the anticipated scenario -- is already known.