Jones Soda - Shorting It All The Way Back Down To The Single Digits

Quote from wxkid23:

I am seeing the Jones can packs popping up in Wal-Mart and Target here in Kansas... that's big growth potential. Definently a risky short.
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No, it's not a good sign. Can you imagine Jones' margins on product sold through WMT? Hansen's went to sh!t when Costco started to carry the line last Summer.
 
Quote from atticus:

No, it's not a good sign. Can you imagine Jones' margins on product sold through WMT? Hansen's went to sh!t when Costco started to carry the line last Summer.
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Big Lots, (BIG) also.
 
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