Quote from nravo:
Here is the bottom line, guys, and I was a journo for a long time (NY Times).
If CNBC was truly a serious journalistic operation firing off hard questions with deep reporting and skeptical commentary, then no CEO, or PM or anyone would ever go on. Why would you?
Think about it, Youare a CEO, a PM, a Hedgie. Why do you go on CNBC? Because you can talk your book with minimal questioning, a lot of deference and sometimes even cheerleading. They are your Pravda.
I also did financial PR for a couple years, and trust me, we never feared sending a CEO to CNBC. That was considered a free ad, we wanted to go on, we yearned for it, it was free media. Sending a CEO to meet a WSJ or NYT reporter? Now that was something we did with great trepidation. CNBC is a journalistic joke on Wall Street, and in PR. If only retail traders would learn.