you get long but it doesn't go anywhere and you end up with an opportunity cost.
leveraged players buy each time and get stopped, time and time again. eventually it will break higher and they will only recoup the earlier losses.
Also, let's not forget Rogers recommended to sell the $. But it has not stopped going up since then. Eur/usd was 1.60 remember, now it looks like we may have a go sub 1.2000...