Must have gone up 50x...
http://www.valuewalk.com/2015/01/jim-grant-swiss-franc/
In the September 19th issue of Grant’s Interest Rate Observer Jim Grant wrote: “…we venture that the SNB will sooner or later be forced to permit the franc to appreciate and thus to enrich the holders of low-priced, three-year call options on the Swiss/euro exchange rate. It’s a long shot, to be sure—the options are cheap for a reason—but we judge that the prospective reward is worth the obvious risk.”
http://www.valuewalk.com/2015/01/jim-grant-swiss-franc/
In the September 19th issue of Grant’s Interest Rate Observer Jim Grant wrote: “…we venture that the SNB will sooner or later be forced to permit the franc to appreciate and thus to enrich the holders of low-priced, three-year call options on the Swiss/euro exchange rate. It’s a long shot, to be sure—the options are cheap for a reason—but we judge that the prospective reward is worth the obvious risk.”