Nevertheless, it is surprising that he isn't doing better. He has the name, he has a hispanic wife and speaks Spanish which would help the Republicans a lot in trying to make inroads with that vote and he was the governor of the most important swing state.
That's most likely the exact logic his donors used to rationalize funding him...there are alot of "pieces" that make sense in so far as attracting various voting blocks, unfortunately for him, the potential gains amongst one voting class completely alienate him from another crucial voting block...Most RINO's have been following this playbook; they placate their core voting block with the usual litany of platitudes and then aggressively sell them out to try and attract another group...
I think that Jeb's strategy might have worked a decade ago (assuming his brother never was President), but it's too late in the game and there are too many disillusioned conservatives and/or independents who won't vote for Hillary, but definitely won't vote for Jeb.
