Yeah, like the infamous Microsoft trade... that was funBrokerages often work with them to execute a no cost collars to lock in the profits.

I am not sure if collars are a good way to trade for profits? Maybe someone can help me understand?
Collar, especially no cost collars are popular with company employees that were awarded lots of stock options that are now ITM but still have time before vested or exercised. Often those are high tech volatile stocks. Brokerages often work with them to execute a no cost collars to lock in the profits. I sometimes used them to lock in profits but for tax plaining wanted to push the stock sale into the following year.
why bleed $ though? a collar is theta neutral since he is short call?I knew a guy that did collars on highly volatile stocks for the sole purpose of accumulating a large position. As long as the stock was actually jerking up and down frequently he was able to keep selling his puts at a profit, but another 100 shares with the profit and do it again.
The biggest risk was that the stock stops moving around; then you slowly bleed money.