Depending on your browser software, it may be smart enough to automatically forward you to www if explicit forwarding hasn't already been done. Indeed, you can even leave out the .com if you wish.
A simple search algorithm will be used such that the browser will resolve something like this:
elitetrader -> elitetrader.com ->
www.elitetrader.com
Of course, it takes a little longer to get there if you use this route.
The ultimate lazy/fast way of getting to your site (without favorites/bookmarks) is the following:
In the address bar, type the name e.g.
elitetrader
Then hold down the Ctrl key and press enter. In Internet Explorer and Firefox, this will pre-fill the
www. and .com for you and take you to the site without having to go through the search process.
MoMoney.