This is another area that I am researching, behavioural finance.Perhaps its a male thing, our egos dont like to admit trading is financially a losing trade by the vast majority.
Perhaps, 'the numbers' are not what reward the majority of people. Rather the motivation is the competition, challenge, their fantasies, their ego and the feeling of winning (endorfins, testosterone, dopamine etc)? In which I case a smart marketer could market a hedge fund or investment in such a way that it provides clients with a feeling of accomplishment, exclusivity and 'winning' without necessarily producing any tangible results? Then again, in a way, the top hedge funds do this already at some level.
I would argue that, to profit financially, however, and pay the bills you have to trade but trade in the right way...find trades with the right risk/reward ratio ...and do it consistently. This requires an understanding of your own emotions (and those of others).
