IS THIS feasible?

There is a empirical example of this in the marketplace now in the form of Costco gas stations. They run between three and seven cents cheaper than typical "neighborhood" prices and they are usually packed. There are other financial loyalty rewards from Costco membership and using the dedicated card, but these are not in cash. They rewards are in Costco currency and part of the rewards come from the Citi Visa. Membership driven and all located on property.
They also have huge scale in an existing "paid" membership model.

is that X amount of dollars of gas or X amount of gallons of gas?
 
Station markup - Of course some of the money you spend at the pump does go to the service station. While some consumers blame high prices on station markup, service stations typically add on a few cents per gallon. There's no set standard for how much gas stations add on to the price. Some may add just a couple of cents, while others may add as much as a dime or more. However, some states have markup laws prohibiting stations from charging less than a certain percentage over invoice from the wholesaler. These laws are designed to protect small, individually-owned gas stations from being driven out of business by large chains that can afford to slash prices at select locations.

Quoting a DOE article here
 
What happens when not if, many gas stations can't be getting cheap gasoline from refinery as costs or overseas charging more cause futures markets have doubled or tripled and cardholders bought these cards a buck or more from current price and very few stations are honoring these cards any more? The small station owners are not going to go into debt and lose their stations. It is going to end up being like chips at a casino and they not honoring them any more for past two years.

One of the huge reasons gasoline costs way it does is state taxes, PA highest at 50.4 to lowest AK 12.25cnts per gallon and federal taxes of 18.40 cents per gallon. And you can expect these taxes going to increase as states going bankrupt.

http://taxfoundation.org/sites/taxfoundation.org/files/docs/GasTaxMap-01_0.png

The other flip of the coin, when crude oil tops and instead of fast drop, could be 3-4 years decline, consumer will be losing as they could have bought way too high and take years/decades before price that high again.

As far as the company itself, every dollar collects interest and the 3%, but at some point all those who bought cards will ask for redemption, so better have slick lawyers. This could be profitable business for few years till it is not good, then the states can start suing you if you don't allow redemption.

Plus I don't know regulations of dealing with buying commodities like gasoline as in a way the consumer becomes a trader and company can be considered an exchange? It is not like buying $50 Gift card at Starbucks, I am not locked into a price of cup of coffee.
 
My main question for you is...

How do you intend to make money? A whole bunch of people sign up for your card in, let's say May of this year, when RBOB or whatever is $2 per gallon. Let's say it's 10,000 people who buy 1,000 gallons for their cards. That's 10,000,000 gallons you are supplying, so $20,000,000 you get back from those purchases.

But price of RBOB drops to $1 per gallon and stays there for 2 years, so nobody uses any of those 10,000,000 gallons you "purchased for them on their behalf" to be used later.

What are you doing with those 10,000,000 gallons of gas you cannot sell at a loss? For how long can you afford to store it? For how long will that $20,000,000 be able to be held onto before your business expenses dwindle it down to an amount so low that you decide to fold up your operation?

How are you going to actually make your money in this new business venture? What is your business plan?

Don't get me wrong, it sounds like a great idea on paper. But if it was that good, why have we not seen this exact thing you are describing already? Gas rewards notwithstanding? (Which by the way I suspect is simple profit trade-offs between people spending more on groceries and the company offsetting that extra profit with a bit of lost profit-potential on the gasoline. But the groceries is their main profit-maker, so they probably make more from the extra grocery purchases than what they lose on the lost gas profit.)


back again, why hasnt this been done? it has been done and everytime the company either miscalculated certain things or their model wasnt best,,, for example my gallons had in dollars still, pricelock had it where customer can use cards anywhere, first fuel bank has it only for local customers, when i launched this back in CA i got more demand than i was able to handle,,,, dont forget your opinion and my opinion is not what the consumers opinion is,,, then i realized that iam into something thats much larger than life and what i needed is automation and technology which is when i decided to retreat, regroup and reformulate

TO RECAP I NEED A COUFOUNDER WITH A TECH BACKGROUND
the main hurdles are nothing that has yet been mentioned and all of the hurdles are not ENOUGH to derail the entire business

WHATS NEEDEDS
1.COBRAND
2.AUTOMATION

were not reinventing the wheel here, were just doing it better, i mention once again, facebook wasnt the first social media, yet they became the best
 
Station markup - Of course some of the money you spend at the pump does go to the service station. While some consumers blame high prices on station markup, service stations typically add on a few cents per gallon. There's no set standard for how much gas stations add on to the price. Some may add just a couple of cents, while others may add as much as a dime or more. However, some states have markup laws prohibiting stations from charging less than a certain percentage over invoice from the wholesaler. These laws are designed to protect small, individually-owned gas stations from being driven out of business by large chains that can afford to slash prices at select locations.

Quoting a DOE article here

iam not sure how this is related to THE GALLON CARD,,, were not doing anything with pricing, were just fixing it,, customer can pick up any gas station
 
K, well, got bored on waiting for your "quick responses..."


My no-win scenario is this...


So you base the purchase price of the gallon card on the users' regions they live in, yes? So what prevents me from loading up my card with 1,000 gallons from my home state of Texas, and then purchasing those 1,000 gallons at the pump in California, where it's over $1 higher?

I could buy cheap gas in bulk in Texas, based on a Texas home address, and resell it California for a profit? So I make money, the purchaser saves money, and you lose money. That is a no-win scenario.

The idea seems too open to exploitation to be a rock-solid business idea, based upon the information you have provided both here and on your website.

But if you come out with this idea and make it a reality based on your explanations of how it will work, I will be a very profitable arbitrageur. (And so will a whole bunch of folks I think.)

Better think this through some more, or explain the gritty details of your business plan.


overnight, this is exactly what happened to pricelock, they got ranover by arbitrageurs,, there is a fix for this problem, its not end of the world or the business, the fix is simply the same algorathim the bank uses when u travel to unknown location that ur not usually there, the first thing they do is either stop ur card or alert u, now here we wouldnt stop the card,,, our cards work everywhere doesnt mean the customer can constantly take advantage by saying they are in texas but card constantly showing up usage in ca,,,, for those who travel in between or go nationwide they can buy at the average of their two locations and the national average for others, truck drivers for example that drive nation wide,,,, additionally if this becomes a major issue the cards could be made to work in certain metro areas only,(thats a feature already) there is always a consumer that will attempt to do what ur saying above thats true but not everyone will be doing so,,,,

the problems you bring up are all valid and accurate but what iam trying to get at here is they are not catastrophic to end the entire business,,,, risk measures and guide lines that will be introduced which will of course evolve over time will reduce that to minimum,,, just like with any business there are pitfalls,, and there are many here but like i said these are not enough to terminate the whole thing

additionally u keep looking at it from the top down, versus bottom up which is where business start in,,, simple fix to this problem if gets too wild is launch in certain markets only and stay there,,, the pie is very big
 
Hey Rufus..

I'm not sure if I understand what you were trying to say in this statement. Are you saying you would turn around and sell them immediately? Then what happens when they want to buy their gas 10 yrs later if the going price is 3X? Do you know the cost to hedge til an unknown time? And were you hoping to be able to cover that with membership fees? Or were you thinking of making the membership fee based on volatility, interest rates, costs of storage and delivery? The dangling unknown time factor is what isn't settling right for me.

I hope all this didn't sound overly-critical. I know texting can come across in a different way. I'm simply thinking this thing thru.


THIS IS ACTUALLY ONE OF THE MOST IMPORTANT THINGS,,,, to clarify that statement what i meant is in his example where he said 10 million gallons sold at price 2 and assumes it goes to 1 dollar a agallon,,, i was referring to static example cuz in the real world the scenario wouldnt be clear cut like that,,, when prices drop demand for gasoline from everywhere and from us increases which means more consumers purchases and more member ship fees and more gasoline spread,,,, what iam saying is where the money is made from is not only from member ship fees but also from spread on gas we sell to the consumer it self,,, not every consumer will buy gas at lets say 1.4 when its 1.2 at the pump,,, but for some it will be worth it since WE fix that price for them for as long as they keep their member ship,,, longer duration means longer member ships to be collected from those who dont redeem right away and use cash instead or buy even more from us,,, longer duration means money sits longer with the corporation allowing it to generate even more and earn more both on interest and time decay of options that we would be deployed for gasoline we intend to purchase any ways on behalf of consumers,,, so for the example above 10 million sold at 2 dollars a gallon, thats static,,, whats dynamic is that we know if we sold 10 million at 2 then at 1 dollar we sell lets say 20 million gallons and based upon that puts would be shorted, if they expire in the money were gonna buy any ways if they dont then thats extra profit added,,,,,,, also dont forget,, consumer pays full price, we pay only margin req on futures,,, thus the extra money can be deployed on strategies within the company such as the puts selling or hedging thats above and beyond the basic hedge of just buying a CONTRACT...

now u bring up an important thing which is do i know the cost to hedge to an unknown time,, i dont expect to know precisely the exact number because the unknown variable here is when will the customer redeem??? since they have no expiration thats constantly changing but inflows and outflows can offset that where it builds a matrix,,, we might lose on one customer here and lose on another there,,,,,

at its most basic form, we can increase prices premium we charge for any new customers that want to purchase,,, of course this will make some NEW CUSTOMER shy away or existing ones from not buying more,,, but the lower the price the less sensitive the customer is about it since he is mostly concerned about his expectation of future prices and uses us to lock in his price
 
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