Quote from TraderZones:
unless day trading, these are a major mistake. Do a google search on what happens with these when held for any length of time.
Its relative. I did the same GOOG search back in the middle of Q1 2009 as I had loaded thousands and thousands of shares of FAS around a cost average at the $3.25 mark. I ended up getting spooked out of the position. Obviously the trend of the underlying RIFIN did the unthinkable, but that thing has been up nearly non-stop for 9 months now. And I will not recover.