Quote from Petsamo:
Are you sure?
I believe you have to be registered if you receive compensation.
That is a key factor if you are giving individualized advice.
See
http://www.seclaw.com/docs/RIAOverview.htm
Section 202(a)(11) of the Investment Advisers Act of 1940 (15 U.S.C. § 80b-2(a)(11)), which is a key federal law, defines "investment adviser" in part as "any person who, for compensation, engages in the business of advising others, either directly or through publications or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issues or promulgates analyses or reports concerning securities."
However, expressly excluded from the definition is "the publisher of bona fide newspaper, news magazine or business or financial publication of general and regular circulation."
Section 401(f) of the Uniform Securities Act, upon which the majority of state securities laws are based, similarly excludes from the definition of investment adviser "a publisher of any bona fide newspaper, news column, newsletter, news magazine, or business or financial publication or service, whether communicated in hard copy form, or by electronic means, or otherwise, that does not consist of the rendering of advice on the basis of the specific investment situation of each client."
If you look at some investment newsletters, you will see that the majority of them are not registered because they do not need to be (and do not want to be because doing so would subject them to additional requirements).
The SEC proposed requiring a minimal form of registration of newsletters and web sites once or twice but was beaten back from even a minimal requirement.